Why us

We love AI and tech. So we put it to work for you.

We are genuinely passionate about AI and technology and the creative ways they can solve real problems. Not in a complicated, expensive, overwhelming way. In a way that makes sense for your business, your budget and your day.

We find what is slowing you down, what is causing headaches, what is taking you away from the work you love. Then we use AI and smart tech to clear it. Simple changes, low cost, built around what you already have.

Unlike consultancies that leave you with expensive technology you barely use, we keep it simple and build things that actually fit your day. You own the result, every time. We love seeing the moment it starts saving you hours.

passionate about tech. human in everything we do.
Thoretech mark
thoretech
East Midlands, UK · Global delivery
Founder of Thoretech
Thore
Founder
Why I started Thoretech

I spent 25 years delivering technology to large corporations. I was good at it. But I kept noticing the same thing: the companies we worked for focused on the technology. The people actually using it were an afterthought.

What I took real pleasure in was the small stuff. Helping a team change one small thing about how they worked and watching them get time back. Those moments stuck with me.

Thoretech is built on that. Understanding what matters to you. Finding simple ways to make things better using AI and technology. And particularly with AI: it can feel daunting and expensive and out of reach. I love bridging that gap. Showing people what it can actually do for them, clearly and without the confusion.

I built this to help people, not just deliver technology.
How we work

Three things we never compromise on

P1

Zero jargon

Plain, actionable language. No acronym soup. We make sure you understand exactly what you are getting and why at every step. You will never be left guessing.

P2

Pragmatism over complexity

Simple solutions first. We start with what you already have and only add something new when it genuinely makes a real difference to you and your budget.

P3

Approachable partnership

A trusted partner, not a vendor chasing the next contract. We work alongside you, not above you. No lock-in, no hidden complexity. You walk away owning the result and confident in using it.

Our experience comes with
25+ yrs
Of corporate standard delivery, so the quality of thinking and approach you get is the same whether you are a team of two or two thousand.
150 countries
Of global perspective and an understanding of how different businesses, teams and cultures actually adopt and use technology.
350k+ people
Helped to adopt technology and AI. Which means we know what makes it land, what makes it stick, and what makes people actually use it every day.

Want to work with us?

Small business or enterprise, start the same way: one honest conversation about the problem.